From media innovation to multi-industry enterprise, Paul Kakumba’s journey exemplifies modern African leadership.
Paul Kakumba Kayitare is a visionary media executive currently serving as the CEO of Avith TV Network, a dynamic and innovative media company specializing in broadcasting, digital content creation, news, and entertainment. He launched Avith TV in 2020 and under his leadership, the network has grown substantially, positioning itself as a key player in the African and international media landscapes.
Kakumba brings a strategic approach to media management with deep expertise in content development, digital transformation, and audience engagement. His role involves overseeing the company’s operational performance, guiding creative direction, and forging meaningful partnerships to expand the brand’s reach. His leadership style emphasizes innovation, excellence, and authenticity, fostering a creative environment where diverse and compelling stories can flourish.
He is also the owner of Malticom Group of Companies, a diversified business conglomerate that operates in various sectors, further demonstrating his acumen in entrepreneurship and business management beyond media. In addition to his business ventures, Paul Kakumba holds dual citizenship of Uganda and Rwanda, reflecting his close ties and influence in both countries.
Prior to his CEO role at Avith TV, Paul Kakumba served in various strategic advisory and leadership capacities, building a reputation for forward-thinking approaches in media and communications. His ability to blend traditional media values with modern digital trends has helped the network adapt to the fast-evolving media ecosystem.
Beyond his executive duties, Kakumba Paul advocates for media freedom, ethical journalism, and the elevation of African voices globally. He is committed to using media as a tool for social empowerment, cultural representation, and informed public discourse.
Kakumba’s vision for Avith TV includes leveraging technology and storytelling to create content that resonates locally and appeals to a global audience. This vision aligns with the company’s mission to be a leading source of trusted news, cultural insight, and innovative entertainment for viewers around the world.
His leadership has been marked by significant milestones, including digital expansion, content diversification, and increased viewership. As CEO and business owner with dual citizenship in Uganda and Rwanda, Kakumba Paul continues to drive growth while nurturing a culture of creativity and social responsibility.
